SS20 Menswear — Come As You Are

Come As You Are. Nanushka’s Spring/Summer 2020 menswear collection channels the bohemian minimalist – one with a free-spirited soul and refined, yet unconventional attributes. While paying homage to the effortless nomad, the collection ranges further into the fields of a more individual style with daring details

“Come As You Are” is a tribute to one’s reflection in an expressive correlation to vulnerability, which embraces flaws and cherishes imperfections in the most welcoming way.
With different eras of culture and tradition being explored, classic tailoring is displayed in column silhouettes in a fitted and flowy way for a breezy feel. An antique Greek aesthetic is channeled by draping, layering, and tying.
Volumes of clothes are featured in extra-large proportions that revisit masculine dressing styles. Meanwhile, signature vegan leather is rethought with draping and overlock stitching.
While vegan leather is redesigned into new shapes, a burnt orange tint is added to compose a more expressive, yet mature playfulness.
Classic outerwear shapes are cut in slick ways to add a lighter impression, resulting in lightweight bombers and wool sports jackets.

Art Direction:
Hair Styling:
Graphic Design:

Jeremy Everett
Alexandra Carl
Benjamin Grillon
Luke Cousins
Tamara Jolesz
Megumi Zlatoff
David Harbrow
Julia Lange
Anna Hidvegi